A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.
Typically, the NFL's Coach of the Year award adheres to a straightforward pattern. It often serves as a type of apology. Sorry we misjudged your franchise in our preseason projections.
In theory, it's a direct path: the coach who orchestrated the largest improvement is handed the prize. However, it sparks an annual argument about preseason outlooks and whether we're truly honoring excellent leadership or just the most shocking upset.
However this year's competition is distinctly different. The pool of nominees is remarkably strong. It has been the year of turnarounds. The NFL has been messy, with recent conference winners declining and recent underperformers rising together. During an normal season, Sean Payton leading the his team to the summit of the AFC would make him the stone-cold favorite. But in such a wild and fun season, he's competing with five other outstanding candidates.
This is how the ideal ballot should look.
Coach of the Year selectors are fascinated by QBs. History shows this. A certain coach in 2017. Another in 2020. Brian Daboll in 2022. If you transform a quarterback, you're halfway home.
Ben Johnson hasn't just corrected his young quarterback; he's freed him. In the right environment, Williams has been given the chance to showcase his special talent. From midseason onward, the Chicago offense rank number four in offensive Expected Points Added per play. This isn't a brief surge – it's sustained excellence. Under Johnson, the quarterback has become increasingly decisive, less careless, and has eagerly submitted to the scheme rather than going rogue. It is an offense built solely in Johnson's image: a bully-ball run game, a heavy dose of play-action and a creative aerial game that frees wide receiver receivers all over the field. Williams has capitalized. And when easy reads weren't available, he's been capable to spin magic from nothing.
Johnson came to the Bears with a defined offensive blueprint. Virtually each bet – overhauling the offensive line, utilizing the pass-catchers, turning Williams into a timing-based thrower – has succeeded. This is uncommon for a rookie skipper. And it's rarer yet for a leader who entered the organization with the immense pressure he did. For consecutive straight cycles, he was the top candidate on the coaching market. But when it comes to selecting a head coach, there are zero sure things. Remarkably, he has lived up to expectations – and even surpassed them. He's demonstrated not just to be a offensive wizard but the kind of leader that can inject new life into an organization.
During a normal season, Johnson would be the clear-cut choice. But the current isn't a typical season!
Where Johnson's case runs slightly into trouble is on the defensive side. The Bears presently rank in the bottom third in defensive efficiency. They are surviving on takeaways, and takeaways are famously fickle. Defensive minds can focus on ball disruption, but nobody can ensure it. Johnson is on the ballot because the offensive production is real. He's ranked lower because luck is doing too much of the defensive heavy lifting. With a couple breaks of the ball, the Bears would be two wins behind. It's been an remarkable turnaround, and the core is in place for sustained winning. But Johnson falls short in this ranking.
The Jaguars' coach is in a similar spot to his counterpart. He's a fellow rookie head coach who has engineered a rapid turnaround. Over the crucial final weeks of the year, he has his franchise quarterback playing the best overall football of his professional life. And he's also spearheaded the transformation of a defense that now sits at number five in the league in EPA per play.
Even more notably, Coen has mastered the leadership aspects, which wasn't a guarantee after his early press conference appearances and some of his offseason decisions.
Coen walked into the Jaguars with an exceptionally raw staff. In contrast to other coaches, who surrounded their staff with the perfect staff cocktail of youth and experience, he hired newbies. From the head coach on down to coordinators to assistant coaches, the Jaguars are stocked with first-timers. That type of setup is intriguing on paper, but frequently collapses in reality – as past failures are a warning – because everyone is learning a their job on the fly. Yet Coen has managed to bring the entire group and everything together.
After an initial strong start, there was a possibility that the season would veer off the rails. A midseason setback had the team stumbling again. That's typically when leaders panic and change too much. Coen didn't. Instead, he streamlined the approach. The offense stopped pursuing home-run answers and started seeking sustainable ones. Coen refocused the attack around his playmakers and the ground attack, and encouraged his QB to use his mobility more often.
The results are obvious. The Jags have won multiple games in a row and will be the AFC's number three playoff seed. He gets the tiniest knock in the standings because he inherited a skilled roster, but he has demonstrated he can get the most out of that talent.
Every Coach of the Year argument has a defining moment. For Mike Macdonald, it was his quarterback decision.
Moving on from a incumbent, signing a different quarterback and partnering him with an innovative offensive coordinator might have ended the season in October. Rather, it defined it. Through the middle point of the year, the new QB was an MVP front-runner. He has regressed after that time, slipping to 23rd in efficiency per dropback over the latter part of the schedule, putting him only one spot ahead of peers.
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A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.