A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.
Only one goal in his initial ten English top division outings this campaign had numerous doubting if Dominic Calvert-Lewin's best days were behind him.
However, a mere four weeks afterwards, he has become the most discussed forward in England after netting 7 goals in six consecutive games.
His newest strike, in a stalemate versus Sunderland, took his total to eight, seeing him become the leading English scorer in the Premier League this term.
The 28-year-old moved to Leeds United on a Bosman move in the summer, following a nine-year spell with Everton that was blighted by injuries in its final stages.
But, the statistics underpinning his comeback in Daniel Farke's new counter-attacking 3-5-2 setup are extremely notable.
His six-game scoring streak places him in elite company as just the 11th English player to score in six or more consecutive Premier League fixtures.
To put that into perspective, even England captain Harry Kane was unable to produce a run lasting this many games - his longest stands at two individual five-match runs.
And the only English striker to outdo Calvert-Lewin in recent memory is Jamie Vardy, who produced an eight-game scoring streak for Leicester City in 2019.
Why has Calvert-Lewin so tough to stop in recent weeks? A previous opponent's manager summed it up aptly.
"He has the perfect timing," the manager said. "He's intelligent and a really good striker and he found the timing to arrive just on time."
That natural ability and positional sense inside the 18-yard box was what made him a popular figure at his former team.
Analysts point to the tactical shift to a 3-5-2 as a key factor, allowing a greater number of players to enter the box and occupy defenders, thereby provided the striker some extra space.
"He is a classic centre-forward," observed a former professional. "For the goal... it was a exquisite little flick beyond the keeper, a classic centre-forward's goal."
"I've been through a lot since then. Lots of ups and lots of downs. A test of mentality and I've hung in there and kept going... I've backed myself and this is the result."
His manager has shown no surprise at this purple patch, emphasizing that the player is "among the elite strikers" in the competition.
Calvert-Lewin's return to form has predictably sparked discussions of an England call-up.
The former Sheffield United player has 11 England appearances, netting four goals, but has not featured for the national team since the previous European Championship.
Pundits feel the striker will be in contention for the World Cup squad if he can sustain this level.
"He looks as in shape as he has in a considerable period," one remarked. "If he sustains this level of form... then he's going to be in a conversation for a World Cup place."
But, the battle for places supporting Harry Kane is fierce.
Ollie Watkins of Aston Villa, coming off a match-winning brace against Chelsea, is right now regarded as leading in the selection race, according to some assessment.
"If you contrast the two players, Watkins possesses the edge in terms of using his speed to test teams," it was said.
"He also has the advantage when it comes to making a decisive impact at a big competition."
Ultimately, whether Calvert-Lewin is part of the squad may depend on how many natural strikers the national team coach decides to take.
"I think it might depend on whether he takes two or three centre-forwards," an expert concluded. "If it is three, he absolutely has a chance."
A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.